Pro Sales Magazine
Think you know what your competition is selling? Unless you’re willing to spend time scanning the shelves at yards across the country, there’s no way to know for sure. The 2006 PROSALES Brand Study can help. Sponsored by our publisher, Hanley Wood, LLC, and conducted by Readex Research, an independent research company in Stillwater, Minn., the PROSALES Brand Study provides a snapshot of the market’s brand selection decisions in 38 categories. For the 30 building product categories, respondents were asked to indicate which brands they stock and which they sell most. For the eight capital goods/equipment categories, respondents were asked which brands their locations use. The charts beginning below list which brands had the highest percentage of respondents indicating they stock and sell most, for building products, and they use, for capital goods/equipment.
The survey sample of 3,200 was selected in systematic fashion from PROSALES’ qualified, domestic circulation classified as “building material dealer/lumberyard,” “molding/millwork specialty dealer/distributor,” “short-line specialty dealer/distributor,” and “building material wholesaler,” excluding non-qualified NLBMDA members. The data were collected in May and June 2006. The survey closed with 1,566 useable responses-a 49 percent response rate. The margin of error for percentages based on all 1,566 responses is +/- 2.4 percent at the 95 percent confidence level.